What drives us
Passion & Experience
We are driven by a passion for the hospitality industry and its evolution. We are backed by our experiences of having managed hotels. But we come from outside the industry.
It gives us a unique look at how to build and execute efficient strategies for hotels and hotel tech companies.
What we do
Services & Approach
To maximise added value and lead your industry, you can't just rely on excellent service quality or just meet clients' and guests' expectations. You have to know them well enough to amaze them.
We get how any brand only becomes relevant when its identity is connected to a great story and a clear position.
Drawing from our experience as hoteliers and project managers, we help you know your guests and clients, create relevant and experiential products, position your brand, increasing its awareness and build its identity to make it attractive, memorable and perennial.
Rather than trying to use additional resources, we believe added value can be created by using the means already at your disposal.
Great results can be achieved by prioritizing your actions, improving your organization, or rationalizing and selecting your providers. We believe it is the first thing to do before investing to add more layers and services.
Increasing Brand Awareness
Everyone has a brand, but not every prospect is aware of it. We help hotel companies and hotel tech companies improve the awareness of their brands to the right audiences.
Knowing the channels for the industry, having tested them, understanding the needs of the audiences helps us increase brand awareness efficiently.
Adapting Product to Expectations
Discovering the expectations of the guests or clients and helping to adapt the product to the right expectations not only improves sales performance but marketing and operations scalability as well.
Optimizing guest experience in a hotel or finding the product/market fit for a startup begins with a deep understanding of the end-user and ends with a practical experience of the producer.
Building Brand Identity
Crafting an efficient brand identity for the company that tells a story turns a common brand into a relevant one.
Building the identity around a brand, the story-telling and the leadership position in the eyes of the end-users requires a deep understanding of the product, the evolution and most importantly the users.